Essay about Appearance vs. Reality in William...

Appearance vs. Reality in William Shakespeares Hamlet In Hamlet, one of Shakespeares greatest tragedies, there is a prevailing theme that is concurrent throughout the play. Throughout the play, all the characters appear to be one thing on the outside, yet on the inside they are completely different. The theme of appearance versus reality is prominent in Hamlet because of the fact that the characters portray themselves different from what they really are. In the play, Claudius, Hamlets uncle, appears to be a caring, moderate man on the outside, but he is using his loving personality to mask his true traits of a selfish, mean, cold-hearted murderer. The women in Hamlet appear to live happy,†¦show more content†¦Claudius uses his kind and gentle behavior as a cloak to conceal the violent murder he committed to fulfill his ambition of becoming king. Throughout the play Claudius feels some remorse for his actions and tries to repent for his sin by praying. In his prayer he says, My fault is past. But, O, what form of prayer can s erve my turn? Forgive me my foul murder? (3, 3, 54-55) In this scene Claudius appears to be puzzled by his own emotions. He is hesitant to pray, because he is unsure that he will be forgiven for his sin. He wants to repent for his sins, but he knows that he is not truly sorry. Claudius justifies his prayers by saying, Of those effects for which I did the murder- my crown, mine own ambition, and my queen. (3, 3, 57-58) It is then that Claudius comes to the realization that he appears to want forgiveness but on the inside he cant give up the position he now holds. Claudius thus realizes that he has to separate his own deceptive illusion from his true feelings, embarking the age-old question: what is real, and what is appearance. The women of Hamlet generate the question of appearance versus reality in several parts of the play. Ophelia and Gertrude display deceptive illusions to hide the corruptions of their lives, appearing to be happy. Shakespeare employs appearance versus reality toShow MoreRelatedAPPEARANCE vs. REALITY IN THE PRINCE AND HAMLET1614 Words   |  7 Pages3. Reality and appearances, or if you prefer, being and acting, are important themes for both Machiavelli and Shakespeare. Why? How do their perspectives on this subject agree or differ? APPEARANCE vs. REALITY IN THE PRINCE AND HAMLET One of the most fundamental questions in philosophy is the appearance vs. reality. We find ourselves asking the question of what is genuinely real, and what is viewed merely as just an appearance, and not real? It becomes difficult when we assume there isRead MoreThe Theme of Appearance vs. Reality in William Shakespeares Works729 Words   |  3 PagesThe Theme of Appearance vs. Reality in William Shakespeares Works Characters within one of William Shakespeares greatest tragic plays, Hamlet, appear to be true and honest but in reality are infested with many falsehoods and deceptions. Characters such as Polonius, Claudius, and Hamlet give an impression of a person who is sincere and genuine, but behind their masks are plagued with lies and evil. AsRead MoreWilliam Shakespeare s Hamlet - Appearance Vs. Reality819 Words   |  4 Pagesany aid on this assignment. -MLM Appearance vs. Reality in Hamlet William Shakespeare’s Hamlet, reveals a consistent theme of appearance versus reality throughout the character’s actions. In many situations, honesty and sincerity appear to be present; however, in reality, dishonesty and deception are usually the character’s true intentions. Specifically, Rosencrantz and Guildenstern, Hamlet, and Claudius demonstrate the disconnect between appearance versus reality. Throughout the play, these charactersRead MoreHamlet by William Shakespeare1456 Words   |  6 PagesThe play Hamlet, by William Shakespeare, takes place in a time where the impossible was a part of the lives of everyday people. Occurrences that people in the modern time would believe unbelievable. Yet, with just a quill and parchment Shakespeare’s is able to connect the past and present by weaving a plot with skill that is still unparalleled to this day. The play Hamlet this exceeds this expectation by revealing depth of Hamlets, the protagonists, character personality through the useRead MoreWilliam Shakespeares Hamlet Essay1751 Words   |  8 PagesWilliam Shakespeares Hamlet There were many factors which affected Shakespeare when he wrote Hamlet, one of which was the fashion at the time were all about revenge tragedies, the audience absolutely loved to watch violence. Shakespeare knew that, so most of his plays were in that category. When this play was written in 1601, Shakespeares father died and also one of his generous patron and friend imprisoned due to the failure of a rebellion led by Lord Essex. ShakespeareRead MoreMedia Magic Making Class Invisible2198 Words   |  9 Pagessupports his statement that the class you are in effects you in the classroom and your level of achievement, by using statistics from researcher William Sewell. Sewell à ¢Ã¢â€š ¬Ã…“showed a positive correlation between class and overall educational achievement. In comparing the top quartile (25%) of his sample to the bottom quartile, he found that students from upper-class families were twice as likely to obtain training beyond high school and four times as likely to attain a postgraduate degreeà ¢Ã¢â€š ¬Ã‚  (pp.342-343)Read MoreCleanth Brookss Essay Irony as a Principle of Structure9125 Words   |  37 Pagesthen transcended in the totality. Moreover, it is even more difficult to establish fixed meanings for concepts in Marx’s improved version of the dialectic than in the Hegelian original. For if concepts are only the intellectual forms of historical reali ties then these forms, one-sided., abstract and false as they are, belong to the true unity as genuine aspects of it. Hegel’s statements about this problem of terminology in the preface to the Phenomenology are thus even more true than Hegel himself realisedRead MoreGp Essay Mainpoints24643 Words   |  99 Pages GP NOTES 2010 (ESSAY) Content Page 1. Media a. New vs. Traditional b. New: narcissistic? c. Government Censorship d. Profit-driven Media e. Advertising f. Private life of public figures g. Celebrity as a role model h. Blame media for our problems i. Power + Responsibility of Media j. Media ethics k. New Media and Democracy 2. Science/Tech a. Science and Ethics b. Government and scientist role in science c. Rely too much on technology? d. Nuclear technology

John Locke †Philosophy Free Essays

â€Å"The end of law is not to abolish or restrain, but to preserve and enlarge freedom. For in all the states of created beings capable of law, where there is no law, there is no freedom† – John Locke. What I feel that John Locke is attempting to express in his quote is that society believes that by having laws in place the government is taking away from the freedom they long to endure. We will write a custom essay sample on John Locke – Philosophy or any similar topic only for you Order Now However, by having laws in place it actually helps to enforce their rights to freedom. I chose John Locke as my topic for my final paper because I have taken an interest in the life he led, his inspirations and his role in politics. Read Essay In Westminster Abbey Analysis John Locke was the first of the classical British empiricists. Empiricists believed that all knowledge derives from experience. He became highly influential to the political world, inspiring government representatives such as Thomas Jefferson, Thomas Paine and James Madison. Locke expressed the radical view that government is morally obliged to serve people by protecting life, liberty and property (n. a, n. d). He explained the principle of checks and balances in order to limit the power of government. He also favored representative government and rule of law. Locke insisted that when government violates individual rights, the people have a right to rebel. His views on individual rights, life, happiness and politics led Locke to become known as the 17th century English Philosopher of the enlightenment. John Locke was born August 29, 1632, in Somerset, England. He was the oldest son of Agnes Keene and John Locke. His father was a Puritan lawyer who served as a clerk for justices of the peace (n. a. , n. d). With the assistance of his father’s connections to the English government, Locke received an exceptional education. In 1647 he enrolled at Westminster School in London, where he earned his distinct honor of being named a King’s Scholar. This was a privilege that went to only select number of boys and set the path for Locke to attend Christ Church, Oxford in 1652 (n. a. , n. d). Christ Church is considered the most prestigious school in Oxford. During this educational time period, Locke engaged in logic and metaphysics. He graduated from Christ Church in 1656 and returned two years later to pursue a Masters of the Arts. This accomplishment soon led to Locke taking on tutorial work at the college. In 1668 Locke was elected a fellow of the Royal Society. The Royal Society is a fellowship of the world’s most eminent scientist and is the oldest scientific academy in continuous existence (n. a. ,n. d. ). Locke then went on to study philosophy and medicine at the University of Oxford and graduated in 1674 with a bachelor’s of medicine. Locke did not want to commit his life to a religious order and therefore turned down a permanent teaching position from Oxford. This opened the doors to an opportunity serving as a private physician and secretary to Anthony Ashley Cooper, the Earl of Shaftesbury (Kermerling, 2011). During the summer of 1666, Anthony Ashley Cooper visited Oxford where he met Locke who was at the time studying medicine. Cooper, who was suffering from a liver cyst which threatened to become swollen and infected, requested that Locke be his personal physician. Locke accepted and soon moved into a room at the Cooper’s Exeter House mansion in Westminster, London. Cooper’s condition worsened and Locke was in a position of opportunity to heal the Earl successfully. In 1668, Locke supervised a successfully surgery and save the life of Anthony Ashley Cooper, the Earl of Shaftesbury. This honorable act led Locke to become a valued partner of Shaftesbury. After Shaftesbury stature grew, so did Locke’s responsibilities. He assisted in the Earl’s business and political matters and after Shaftsbury was made chancellor, Locke became his secretary of presentations. Locke was involved in just about everything that Shaftsbury did. This included the formation of the Whig party. The Whig party was a political group which consisted of politicians from America, England and Scotland who opposed King Charles I of England. Locke maintained correspondence with the party to assist with influencing Parliamentary elections. Shaftsbury was imprisoned for a year and on his release he helped pass the Habeas Corpus Act in 1679 which made it unlawful for government to detain a person without filing formal charges. The act also specified that an individual could not be put on trial for the same charge more than once (n. a. ,n. d). Shaftesbury was a strong influence to John Locke and helped pave his way for future success through experience – Empiricist. During the reign of King Charles II it was illegal to write, read or have books in one’s possession that pertained to any negative press against the government. Although it was risky, Locke continued his mission. He wrote about his experience with political actions. One treatise attached a claim that the Bible sanctioned tyrants and that parents had absolute authority over children. A second treatise presented an epic case for liberty and the right of people to rebel against tyrants. He pushed to a radical conclusion which attacked slavery and a defense of revolution (n. a. , n. d. ). Locke fled to Rotterdam on September 7, 1683 to avoid legal action (n. a. , n. d. ). The English government tried to have Locke extradited for trial and possible hanging. Lock fled to London and assumed the name â€Å"Dr. van der Linden. † He signed letters as â€Å"Lamy† or â€Å"Dr. Lynne† (n. a. ,n. d. ). Locke assumed that the government would intercept mail, so he protected friends by referring to them with numbers or false names. His excuse to friends for moving to Holland was that he enjoyed the local beer. In Holland, Locke began to work on his philosophical masterpiece, An Essay Concerning Human Understanding which urged people to base their convictions on observation and reason. His argument was that all ideas, simple or complex, are ultimately derived from experience. He challenged the traditional doctrine that learning consisted entirely of reading ancient texts and absorbing religious dogmas (n. . , n. d. ). He maintained that understanding that the world required observation. The essay was published in December 1689, and established Locke as England’s leading philosopher. In the essay, Locke states the nature of his proposed doctrine: â€Å"Let us then suppose the mind to be, as we say, white paper, void of all characters, without any i deas: – How comes it to be furnished? Whenced comes it by that vast store which the busy and boundless fancy of man has painted on it with almost endless variety? Whence has it all the materials of reason and knowledge? To this I answer, in one word, from experience. In that all our knowledge is founded. (Valasquez, 2011)† The book became one of the most widely reprinted and influential works on philosophy. It brought great fame for Locke. So much, that he spent the rest of his life responding to admirers and critics by making revisions in later editions of the book, including detailed accounts of human volition and moral freedom. Locke also published Two Treatise of Civil Government. These writings were published anonymously in order to avoid controversy. The First Treatise is a detailed rejection of the monarchist theories of Robert Filmer. Locke attacked Filmer’s claim that God sanctioned the absolute power of kings. During this time period, such an attack was risky since it could easily be prosecuted as an attack on the King Charles II. The Second Treatise of Government offers a systematic account of the foundations of political obligation. The views expressed within this treatise were so radical that he only released his name as publisher in his will. Locke’s writings did much to inspire the libertarian ideals of the American Revolution. This, in turn, set an example which inspired people throughout Europe, Latin America and Asia. Locke’s philosophy had a great effect on American’s as well. Thomas Jefferson ranked Locke as the most important thinkers on liberty. He also helped inspire Thomas Paine’s radical ideas about revolution. James Madison drew most of his fundamental principles of liberty and government from Locke’s writings. John Locke’s writings were also included in the self-education of Benjamin Franklin. John Adam’s believed that both girls and boys should learn about Locke. Locke’s influence even traveled to France where the French philosopher Voltaire called, â€Å"Locke the man of the greatest wisdom. What he has not seen clearly, I despair of ever seeing† (n. a. , n. d. ). Mathematician and physicist Isaac Newton cherished his company. Locke helped William Penn restore his good name when he was political fugitive, just as Penn had arranged a pardon for Locke when he had been a political fugitive. Locke was described by the famous English physician Dr. Thomas Sydenham as â€Å"a man whom, in the acuteness of his intellect, in the steadiness of his judgment, in the simplicity, that is, in the excellence of his manners, I confidently declare to have, amongst the men of our time, few equals and no superiors. n. a. , n. d. ). It is astonishing that Locke’s work has affected so many people around the world. He was an undistinguished Oxford scholar. He had a brief experience with a failed diplomatic mission. He was a physician who lacked traditional credentials and had only one patient. His first major work was not published until the age of 57. All of this and he is still one of the leading philosophers of all time. In 1691, John Locke is invited to spend his last years with friends Francis and Damaris Masham. Damaris is also a philosopher and is believed to have been romantically involved with Locke uring their study years at Oxford. When Locke left for Holland, Damaris was to visit; however it did not work out and she married Francis Masham (Uzgalis, 2012). During his stay with the Masham’s Locke tutored their son Francis, here he begins to work on his treaties Thoughts Concerning Education. Locke’s health gradually began to worsen. He lost most of his hearing and his legs began to swell. He could barely bring himself to rise from bed. Around 3:00 in the afternoon, Saturday, October 28, 1704 he passed away (n. a , n. d. ). He was sitting in his study with Lady Marsham. Suddenly, he brought his hands to his face, shut his eyes and died. He was 72 years old. Locke’s focus has primarily been based upon the ideas of freedom and equality as a whole. He believed that citizens should naturally possess the right to life, liberty and happiness, which is portrayed in the constitution of the United States. These undisputable rights or natural rights have derived from the law of nature. The law of nature is a state that relies purely on the law of God, which is also known as moral law. This law gave people the natural right to life, liberty, and happiness without question. In addition, Locke believed that people also possess the basic right of self-defense if under attack. However, Locke’s key aspect of his theories was the basic idea of equality. He said that nobody has the right to rule and that consent is critical because it’s based on the premises that all people are equal (Uzgalis, 2012). John Locke is still very much known as a political philosopher in today’s modern society. Because much of Locke’s philosophy centered on subjects such as natural rights and knowledge, he has in-turn shaped American politics in such a way that it has never been the same. Locke has challenged many theories that have to do with inalienable rights as a part of natural law; therefore he had much to do with the involvement in the evolution of the American Government. He taught that, men by nature possess certain rights. He had a tremendous influence on all future political thinking. A clear representation of his involvement is portrayed in the declaration of independence. John Locke was, and will always be remembered as a pioneer in modern thinking. How to cite John Locke – Philosophy, Papers

Frankenstein Essay Sympathy For The Creature Example For Students

Frankenstein Essay Sympathy For The Creature It has been questioned by people,honored by people and revered since the beginning of time. Yet even today not one person can say what is morally right. It is a matter of opinion. It was Dr. Victor Frankensteinsopinion that it was alright to create a monster. Frankensteins creation needed a companion. Knowing thathis first creation was evil should the doctor make a second?With the knowledge at hand, to Dr. Frankenstein, it is not atall morally correct to bring another monster into the world. Looking at this probelm with his family in mind, the doctorbegins his work on the second monster. The first monsterthreatened Frankenstein and even his family. The monsterangrily said to Frankenstein, I can make you so wretched.(pg. 162) Trying to scare Frankenstein for not creating hismate the monster resorted to threats. If the good doctordoes create a companion for his first creation he may beendangering others. The miserable monster whom I hadcreated, (pg.152) says Victor upon looking back at hiswork. If there is another monster there will be twice thepower and possibly twice the evil, which could hurt or kill hisfamily. When and if Frankenstein commits the moral sin ofcreating another monster he may be rid of both monstersforever. With the companion you bestow I will quit theneighbourhood of man,(pg 142) promises the morallycorrupt monster to the doctor upon the completion of hispartner. When the doctor, if and when he, finished his firstcreations mate there is a chance that the monsters will notkeep their promise and stay in Europe envoking fear intotownfolk. The good doctor, trying to act morally, destroysthe monster for the good of the world. The monsters canpotentially take over whatever they please. A race of devilswould be propegated,(pg. 163) thinks Frankenstein tohimself in his study. The monsters, if powerful enough, couldpossibly take over Europe. Frankenstein realizes that he cannot possibly doom the world to benefit himself. Shall I, incoold blood, set loose upon the earth a daemon..(pg. 162)argues Frankenstein with his creation. It is not morally rightfor one person to unleash such a terror on the world tobenefit only himself and his family. Frankenstein will not letany example change his mind on the point that the monster isand will always be morally corupt. Continuing on his pointthat the monster was too evil to duplicate, Frankenstein says,Your threats cannot move me to do an act of wickedness;but they confirm me in determination of not cre ating you acompanion in vice.( pg. 163) Frankenstein will not sacrificehis morallity because of persuation from a monster. Althoughbeholding the threat of death and misery Frankenstein heldhis ground and did not sacrifice his moral. When and ifFrankenstein creates another monster he can not feel as if hehas done the morally right thing. From creating the monsterFrankenstein will some how be making people other thanhimself unhappy. I consent to your demand, on your solemoath to quite Europe forever, and every other place in theneighbourhood of man,(pg. 143) says Frankenstein as hesees the power that the two could possibly possess. Thegood doctor sees that with his own hands he could possiblyscar the world forever. The doctor wants, if anyone, himselfto be unhappy instead of all of man kind. Begone! I dobreak my promise, (pg. 162) states the doctor angrily. Notthinking about himself but the world unselfishly breaks hispromise to the monster. Possessing such a great mind thedoctor is able to realize that a greater evil will be realesedupon the earth then upon himself. Your threats cannot moveme to do an act of wickedness,(pg. 162) says the doctor ashe argues his point with his creation. The doctor sees that agreater and more horrible result can come from him makingthe second monster than not. With the knowledge at hand,to Dr.Frankenstein, it is not at all morally correct to bringanother monster into the world. On the one hand if thesecond monster was created Frankensteins family would besaved. By the same token the rest of the world could beforced to bow before two hideous monsters. The problem,making or not making the second monster, played heavily onFrankensteins mind, possibly caused his brief lapse into therealm of the insane. Even though Frankenstein began hiswork for the good of man his experiment ended up hurtinghimself and his family. .u53eee742e3811089648b5347036d55dd , .u53eee742e3811089648b5347036d55dd .postImageUrl , .u53eee742e3811089648b5347036d55dd .centered-text-area { min-height: 80px; position: relative; } .u53eee742e3811089648b5347036d55dd , .u53eee742e3811089648b5347036d55dd:hover , .u53eee742e3811089648b5347036d55dd:visited , .u53eee742e3811089648b5347036d55dd:active { border:0!important; } .u53eee742e3811089648b5347036d55dd .clearfix:after { content: ""; display: table; clear: both; } .u53eee742e3811089648b5347036d55dd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u53eee742e3811089648b5347036d55dd:active , .u53eee742e3811089648b5347036d55dd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u53eee742e3811089648b5347036d55dd .centered-text-area { width: 100%; position: relative ; } .u53eee742e3811089648b5347036d55dd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u53eee742e3811089648b5347036d55dd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u53eee742e3811089648b5347036d55dd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u53eee742e3811089648b5347036d55dd:hover .ctaButton { background-color: #34495E!important; } .u53eee742e3811089648b5347036d55dd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u53eee742e3811089648b5347036d55dd .u53eee742e3811089648b5347036d55dd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u53eee742e3811089648b5347036d55dd:after { content: ""; display: block; clear: both; } READ: Jackson 1 (2752 words) EssayCategory: Book Reports

Low attendances are a worry for game in UAE

Introduction There is need for organizations to understand the composition of international marketing to enable managers come up with successful strategies that can work within the global market. Operation of business activities sometimes takes place in complex environments where the businesses face high risks and uncertainties. This calls for necessary knowledge and skills in marketing and business activities that enables effective competition of the firm with others within the market (Doole and Lowe 3).Advertising We will write a custom research paper sample on Low attendances are a worry for game in UAE specifically for you for only $16.05 $11/page Learn More Marketers in sporting events are faced with the challenge of finding out important factors that lure people towards or away from sporting events. High pricing of the tickets is considered one of the major factors affecting match attendance in UAE stadiums. The games receive poor publicity in the media leaving the people with the notion that the tickets might be selling at very high prices. There is almost no advertising of these games and considering also that few people are either interested or play the games. The slow processing and sale of tickets is also one of the contributing factors for lack of motivation towards the games within UAE. Also tight security around the stadiums which sometimes leads to confiscation of spectator items is one of the discouraging incidences contributing to low match attendance (AFP 1). The rate at which people attend matches in stadiums is one of the potential sources of revenues. According to Cunningham and Kwon (139), the factors affecting fan turn out should not only be looked at theoretically but should be reviewed practically. There is the problem of marketing sports in UAE due to complexity in consumer behaviours and communication procedures. United Arab Emirates experiences low attendees in stadiums during matches because the people are cultured towards watching cinemas and visiting shopping malls. The attendance to football games have dropped drastically in the recent times with the number recording few hundreds of spectators per match. The entertainment sectors like cinemas are more popular in UAE than the games. This calls for effort by marketers in designing strategies on how to market football culture within UAE. The passion of football need to be restored back to the culture, this can be done through empowerment of youths, and creation of strong relationship between sports heroes and the fans. Concerning the tight security round and within the stadiums, sports management should provide alternatives to fans, like introduction of open glasses of water to the fans (Rivzi 1). Poor promotion of the domestic leagues makes fans not to be informed about the games and the venue of matches. There is need to adopt other marketing mix elements like communication to replace the traditional free entry to football.Adver tising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Problem Statement This research seeks to answer the question as to why football fans in United Arab Emirates do not attend matches at the stadium. From the sports administration view the sale of match tickets to fans is one of the important ways of raising revenue and also helps in promoting sporting activities within the country. Literature review There are many factors that affect the level of attendance on matches hosted in stadiums. Cunningham and Kwon (127), showed some factors which include the existing relationship between attitude and the reasons of attending a match. There is suggestion that teams should increase the level of interaction between players and fans. It is also important for teams to advertise their historical background which can act as a pulling factor to some fans. It is the responsibility of sports management to identify some of phenomenon that goes with sporting events that may be of interest to the satisfaction of fans needs. UAE football association was established in the year 1971 and has since struggled with the issue of maintaining good fan base. The association has so much focused on sponsorship driven football, where they invite European top team players for the purposes of improving public relations between sports and the people (Madichie 308-318). According to Coughlin and Erekson (180-185), football is one of the most attended games and its contribution acts as the primary determinant of revenue contribution to the sporting department. The ability of converting regular attendee of matches in UAE to season ticket holder and attract more fans depends on a number of factors which include the ability to field winning teams (DeSchriver). This seems tricky on the side of administration since it is not easy to maintain winning team on a yearly basis. The sports games must be made more i nteresting to keep the fans at the level where they long for more of such experiences seasonally. There is also a lot of concern by fans on the physical surroundings of the stadiums and security. According to Bitner (57-71), the physical environment of any sporting stadium matters a lot and determines the level of consumer turn out.Advertising We will write a custom research paper sample on Low attendances are a worry for game in UAE specifically for you for only $16.05 $11/page Learn More The type of services plays important role towards determining the rate at which consumers frequent the any leisure setting. In applying the type of services concept to social settings, Wakefield and Blodgett (66-71), experimented with two Baseball stadia and found out that most of the fans who commented positively on the quality of type of services were most likely to frequent the stadium for future events. This is contrary to those who had negative comments on the st adia services, since they were less likely to be back for future events. Quality services of a stadium are mostly determined by the crowd capacity it can contain comfortably in one match setting. Other factors like team loyalty were found to be one of the factors that affect fans’ desire to frequent games at given stadiums. There are other variables like parking space, spectators control and the quality of food served within the stadium restaurants. This shows that sports arena is one of the major factors that affect the rate of attendance of matches within stadiums and the decision by fans to purchase more tickets in future games. Study on the attendance behaviour during games is considered to be influenced by psychological, economic and social factors. Kelman’s Functional Psychological theory of attitudinal Influence measures the motivational tools that influences match attendance in stadiums. This theory applies some constructs such as sense of obligation and identi fication with the victory (Kahle, Kambara and Rose, 51-60). Then there is the social theory that uses the concept of casual social nature of human being. This stresses the fact that sporting events should be utilized as places for healthy interactions between people of diverse backgrounds. The games should have clear definitions on the nature of fans and the duration of matches. There should also be clear sense of fanaticism for specified events and enough room for socialization. Boundaries are drawn concerning the level of noise from the crowd within the stadium and the level of interactions between players and fans. Restrictions should be made on some negative behaviour like smoking and high ticket prices (Kahle, Kambara and Rose, 51-60). Hypothesis The rate of attendance in any match in UAE stadiums is dependent on the value fans attach to tickets based on the level of quality entertainment brought by the game There is no relationship between the value of the ticket and the qual ity of entertainment that fans attach to games Research methods Telephone surveys were conducted to randomly selected fans who were asked to explain on what motivates them to attend matches. They were also asked on their frequency on game attendance. Research was conducted on some households to ascertain on the influence of community beliefs on certain aspects of games. This revealed that community disapproval of any game affects the general view and attendance towards the game.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Variables related to stadium services such as parking space, security of fans and quality food were examined. The data was finally analysed using SPSS package which showed any relationship that existed between independent and dependent variables. Correlation research was used to determine the level of similarity between dependent and other independent variables (Gall et al). Correlation is the most preferred method since it helps in revealing the factors that determine frequency of attendance of fans to matches hosted within stadiums. The only disadvantage associated with correlation research design is that it gives more descriptive results than those given by use of experimental methods. Results The findings identified several categories of fans, those who were highly involved in sporting activities, those who are significantly involved and those not very concerned about sporting activities. The first category of highly motivated fans considers matches as point of influence from wh ich they can build their sense of importance. This kind of fan enjoys the matches and appreciates the entertainment that goes with it. In this case the marketers can utilize marketing of specific events with detailed information about the teams to attract such like fans. The second group were found to be attracted by the organization and setting of the stadium during the matches. Then the third group of lowly motivated are only attracted to the game leaders or highly rated players. This calls for marketers to consider serious marketing on league leaders, top scorers or highly rated players. Conclusion There is call for sporting managers to strategise on how to build stadiums that are more comfortable for fans. The stadiums should include adequate ventilation space and temperature regulators that make it conducive for interactions. Marketers should focus on how to provide promotions that enable easy interactions between fans and top players and also create spaces that allow the fans to air their views through media. This helps in promoting fan identification which increases the level of enjoyment that accompanies sporting activities within the stadium. There is need to introduce prize draws for attraction purposes. This is where valuable products are presented to winners at sporting events. Though there is still belief that the best way to attract fans is through signing high profile players and involving participation of top continental teams within the sporting events, the use of incentives is still applicable (Rivzi 1). Works Cited AFP. Confusion, apathy explains poor games ticket sales. 2010. https://www.emirates247.com/ 26th October, 2010 Bitner, Mary. â€Å"Type of services: The impact of physical surroundings on customers And employees†. Journal of Marketing, 56 (1992): 57-71. Coughlin, Cletus. Homer, Erekson. â€Å"An Examination of Contributions to Support Intercollegiate Athletics†. Southern Economic Journal 51(1984):180-195. Cunningham Kwon. â€Å"The Theory of Planned Behaviour and Intentions to Attend a Sport Event†. Sport Management Review 6(2003): 127-145 DeSchriver, Timothy. â€Å"Factors affecting spectator attendance at NCAA Division II Football contests†. International Sports Journal, 3(1999):55-65. Doole, Isobel Robin, Lowe. International marketing strategy. South- Western Cengage Learning, London, 2008 Gall, Mark, Wiener, Borg Gall, Cheryl. Educational Research: An introduction (6thed.). White Plains, NY: Longman Publishers USA, 1996. Print Kahle, Lynn, Kambara, Rose. â€Å"A functional model of fan attendance Motivations for college football†. Sport Marketing Quarterly, 5 (1996): 51-60. Madichie, Nnamdi. â€Å"Professional Sports: a new ‘services’ consumption mantra in the United Arab Emirates (UAE)†. The Marketing Review, 9 (2009a): 308-318. Rivzi, Ahmed, 2009, Low attendances are a worry for game in UAE. 2009.  Web. Wakefield Blodgett. â€Å"The import ance of type of services in leisure Service settings†. The Journal of Services Marketing, 8(1994): 66-76. This research paper on Low attendances are a worry for game in UAE was written and submitted by user Aurora Gentry to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Ancient Pottery essays

Ancient Pottery essays Clearly Greek pottery was not simply utilitarian but it also reflected the social and cultural values of the artists. Ancient Greek pottery was intended for everyday use but as well as being functional it was often beautifully decorated. Archaeologists rely heavily on pottery as important evidence for reconstructing Greek life. It provides us with important documentation about their culture through painted scenes, especially on Attic Black and Red figure vessels. A large number of these scenes illustrate the myths and legends of the ancient Greeks. Through these we find an interpretation of the stories and a picture of how they viewed their deities. Because of the Artists tendency to label the individual characters in a legend, we are able to sometimes piece together parts of scenes from lost plays or even unusual myths. Evidence for the way in which Greek tragedy and comedy was staged is also available through depicted scenes on the vases. And other decorated pots also provided us w ith valuable information about dress and objects of everyday life. The painters usually signed their work. This gives us a firm basis of the artists style or preferred subject matter. By studying which potters and painters worked together, specialists have been able to gather more information about the time period in which these artists worked. Using this information, researchers have been able to categorize the pots and learn of their cultural influences at the time. The Geometric period from 1000-700 BC began in the dark ages, depicting marine and plants of the Bronze Age. They were soon abandoned in favor of Geometric Patterns. These designs consisted of simple shapes such as zigzags and triangles. In the 9th and 8th century BC bands of decoration featuring animals and humans were added. As the Greeks increased their contact with foreigners, oriental motifs such as lotuses, palms, lions and monsters became common. This was known as the Orientaliz...

Accounting For Depreciation In Relation With Fixed Assets - Samples

This reflection essay will be based on my learning experience in relation to the accounting for depreciation in the context of fixed assets. Prior to this assessment, two research proposals have been developed in relation to this topic and with the help of various analyses, it has been evaluated that depreciation is a type of expense for the organization and this should be marked every year in the financial statements. This also helps the company to analyse the current value of the assets along with the rate of depreciation which needs to be imposed (Epstein & McFarlan, 2011). Based on my experience and learning from previous assessments, I learned the significance and the necessity of depreciation in an organization. There are two types of assets current and fixed assets. Current assets are those which can be liquidated within the one year from purchase and fixed assets are those which take more than one year to be liquidated. Amongst the various measures for measuring the value of fixed assets, I have realised that conservative approach will help the organization gain the appropriate results as per the expectations. This approach provides clear and accurate information regarding estimating the value of the fixed assets (Kang & Zhao, 2010). Apart from this, I also learned that these approaches are capable enough to cover all the charges in relation to all types of other expenses which would generate clear outcomes in relation to financial statements. As per my opinion, depreciation is quite a useful thing in estimating the actual life of fixed assets and it leads to increase in the costs of those assets. Fixed assets are long-term tangible properties for organization which helps to generate revenues and to accomplishes the functionalities of organization in an appropriate manner. I realised that the concept of depreciations implemented with the view to increase fixed costs with the view to decrease the profit margin. With the help of depreciation, anticipated fixed costs are increased dramatically and organization could easily determine their profits that will also include the expenses of depreciation (Radu & Marius, 2011). On the basis of topic of the research proposal "accounting for depreciation in relation with fixed assets", I have analysed that various accounting entries need to be made to charge the fixed asset as an expense at the end of its life cycle. With the help of these entries, long time usage of the fixed assets could also be reflected. Depreciation is a charge which is imposed on the fixed asset in order to analyse its expected life. For a period of time, fixed assets could be used along with gradually decreasing its value. Along with this, I also realised that on one side depreciation is being charged to record the expense against fixed asset's cost where, on the other hand, revenues are also recorded which are originated from its utilisation. In my opinion, if whole depreciation has been charged in the first year of purchase of the asset then also revenues would be originated from its usage and those will also be reflected in the financial statements of the organization. As per my lea rning experience, this will create negative impact over the financial performance of the organization because revenues and the expenses will not match for the further time period and it will be against the matching principle. Thus, I have realised that charges of depreciation need to be recorded for all the years in which fixed asset has been used for generating revenues (Christensen & Nikolaev, 2013). While evaluating the previous assessments, I have realised that all these theories and concepts are just theoretical aspects which differs from the actual outcomes. Revenues cannot be generated with one asset irrespective of its nature i.e. current or fixed. Revenues are originated from the production process and this process indulges group of assets. Apart from this, I have also realised that the depreciation is an expense which is being charged against the cost of the asset in relation to the revenues. The same procedure is being followed for several years till the time, value of that particular asset becomes nil. In the absence of depreciation, whole cost of the fixed asset will be charged in the year of its purchase which will lead to decline in the rate of profits for the organization. In the year under which fixed assets have been purchased, profits of the company will be less in comparison to the past years and future years (Giarola, Shah & Bezzo, 2012). Further, in the next y ear, profits will gradually increase which will leads to mismatch concept. For adopting the principle of consistency, it is required to charge the depreciation against the cost of fixed asset in relation to maintaining the appropriate rate of profits and to show growth of the organization. With the help of this theory, organization will be able to attain its desired goals as well as organization will easily be able to attract the public for raising the capital (Kieso, Weygandt & Warfield, 2010). It is necessary to evaluate the factors of depreciation as it plays crucial role in understanding both terms i.e. concept of depreciation and the significance of depreciation.   Along with the factors, measures should also be evaluated which are required for evaluating the rate of depreciation which could provide maximum benefits to the organization. Following factors have been evaluated by me after analysing the above assessments: In my opinion, depreciation is linked to various issues such as it does not relate to the current value of the asset. Depreciation is charged on the past value of the asset in which it has been purchased irrespective of its current value. While making the company’s cash flow and other financial statements, depreciation becomes the major issue. Depreciation cannot be applied to the intangible assets and for amortization is being implemented over these assets with the help of straight-line method (Feng & Figliozzi, 2013). Thus, in my point of view depreciation plays crucial role in terms of maintaining the organizational profitability. Depreciation helps the organization to determine the life of asset and it is charged gradually in respect of its life period. Along with this, depreciation should be charged against the cost of the fixed asset and in the first few years of purchase of the asset, amount of depreciation should be charged more in comparison with the further years (Crosby, Devaney & Nanda, 2016).   Christensen, H.B. and Nikolaev, V.V., 2013. Does fair value accounting for non-financial assets pass the market test?.  Review of Accounting Studies,  18(3), pp.734-775. Crosby, N., Devaney, S. and Nanda, A., 2016. Which factors drive rental depreciation rates for office and industrial properties? Journal of Real Estate Research,  38(3), pp.359-392. Epstein, M.J. and McFarlan, F.W., 2011. Measuring the efficiency and effectiveness of a nonprofit's performance.  Strategic finance,  93(4), pp.27-35. Feng, W. and Figliozzi, M., 2013. An economic and technological analysis of the key factors affecting the competitiveness of electric commercial vehicles: A case study from the USA market.  Transportation Research Part C: Emerging Technologies,  26, pp.135-145. Giarola, S., Shah, N. and Bezzo, F., 2012. A comprehensive approach to the design of ethanol supply chains including carbon trading effects.  Bioresource technology,  107, pp.175-185. Kang, S.H. and Zhao, Y., 2010. Information content and value relevance of depreciation: a cross-industry analysis.  The Accounting Review,  85(1), pp.227-260. Kieso, D.E., Weygandt, J.J. and Warfield, T.D., 2010.  Intermediate accounting: IFRS edition  (Vol. 2). John Wiley & Sons. Radu, D. and Marius, D., 2011. Issues related to the accounting treatment of the tangible and intangible assets depreciation.  Annals of the University of Oradea: Economic Science,  1(2), pp.498-502. Rambaud, A. and Richard, J., 2015. The â€Å"Triple Depreciation Line† instead of the â€Å"Triple Bottom Line†: towards a genuine integrated reporting.  Critical Perspectives on Accounting,  33, pp.92-116. Warren, C.S. and Jones, J., 2018.  Corporate financial accounting. Cengage Learning.

Disscusion Essay Example | Topics and Well Written Essays - 500 words - 10

Disscusion - Essay Example The CDF (2014) affirms that no cases of the new H7N9 virus have been detected in people and birds within the United States. A number of avian influenza viruses have been able to cross the species barrier on a few occasions with the effect of having a varying impact on human health. Kreijtz et al, (2013), point out that the majority of the humans infected with avian virus have presented with severe viral pneumonia before they eventually became critically ill. These symptoms are supported by findings by the CDC (2014) which reports that while some relatively mild cases of human H7N9 infection have been reported with most of these patients being diagnosed as having severe respiratory illnesses, an alarming one-third of infections result in death. The pandemic potential of the H7N9 virus is evidenced by the fact that the estimated mortality rate of one-third of infected patients provided by the CDC (2014) is found to be similar to the results of an epidemiologic study that was conducted on 82 confirmed cases of persons infected with the H7N9 virus in china by Li et al. (2013). In the study, it was found that the mortality rate for the disease was at about 21%, however, Li et al, (2013), highlighted the fact that this percentage was quite likely to increase as most of the patients in the study who were confirmed as having the H7N9 virus infection remained critically ill. Attempts to try and control the spread of the avian A (H7N9) virus by the controlled culling of birds in affected areas might not be particularly successful as is shown by the results of a study conducted by Olson et al, (2013). In the study, the researchers established that controlling human infection with the H7N9 avian influenza subtype by the culling of birds might prove to be quite challenging as a result of the probability that some of the infected domestic flocks might be asymptomatic. Olson et al, (2013), also

Centre for Renewable Energy Sources Literature review

Centre for Renewable Energy Sources - Literature review Example Ocean wave’s energy is solar energy in its concentrated form. Cruz (2008) describes the process of wave creation as follows: â€Å"the sun produces temperature differences across the globe, causing winds that blow over the ocean surface. These cause ripples, which grow into swells.† (p.1) Ocean waves are distinguished by the highest level of energy density in comparing with other energy sources. Brooke (2006) asserts that the density of wave energy just below ocean surface is five times higher than the density of energy of wind 20m above the sea surface, and 20 to 30 times than the density of solar energy. The theoretical potential of electricity production by using of waves is enormous, according to Tulloch (2010); it can reach up to 80,000 Terawatt hours a year, â€Å"almost five times the world’s annual electricity consumption†. Drew et al (2009) mention several other characteristics of ocean waves providing significant advantages of using them for ener gy production: Ocean wave’s energy is solar energy in its concentrated form. Cruz (2008) describes the process of wave creation as follows: â€Å"the sun produces temperature differences across the globe, causing winds that blow over the ocean surface. These cause ripples, which grow into swells.† (p.1) Ocean waves are distinguished by the highest level of energy density in comparing with other energy sources. Brooke (2006) asserts that the density of wave energy just below ocean surface is five times higher than the density of energy of wind 20m above the sea surface, and 20 to 30 times than the density of solar energy. The theoretical potential of electricity production by using of waves is enormous, according to Tulloch (2010); it can reach up to 80,000 Terawatt hours a year, â€Å"almost five times the world’s annual electricity consumption†. Drew et al (2009) mention several other characteristics of ocean waves providing significant advantages of usi ng them for energy production:†¢ Relatively low negative environmental impact. It is generally considered that using of waves as the source of renewable energy does not cause CO2 emissions.†¢ Waves are much stronger in winter by nature, so seasonal variability of their energy follows the electricity demand in temperate climates.  Ã¢â‚¬ ¢ Waves also can transfer energy on large distances with little losses.†¢ Wave power devices can produce electricity up to 90 percent of the time, while wind and solar power devices only 20–30 percent (p.888).

Benazir Bhutto’s Personal Life Essay Example for Free

Benazir Bhutto’s Personal Life Essay She was born at Pinto Hospital in Karachi, on 21 June 1953. She was the eldest child of former prime minister Zulfikar Ali Bhutto, a Pakistani of Sindhi descent. Her paternal grandfather was Sir Shah Nawaz Bhutto. Bhutto was raised to speak both English and Urdu. English was her first language, while she was fluent in Urdu. Despite her family being Sindhi speakers, her Sindhi skills were almost non-existent. She was a bright student and a well mannered Lady of fine content. She served her life for Pakistan. She was Kind hearted and goal oriented person . On 18 December 1987, she married Asif Ali Zardari in Karachi. The couple had three children: two daughters, Bakhtawar and Asifa, and a son, Bilawal. When she gave birth to Bakhtawar in 1990, she became the first modern head of government to give birth while in office. Education: She attended the Lady Jennings Nursery School and Convent of Jesus and Mary in Karachi. After two years at the Rawalpindi Presentation Convent, she was sent to the Jesus and Mary Convent at Murree. She passed her O-level examinations at the age of 15.She then went on to complete her A-Levels at the Karachi Grammar School. After completing her early education in Pakistan, she pursued her higher education in the States. From Harvard University , she obtained a Bachelor of Arts degree. In June 2006, she received an Honorary LL.D degree from the University of Toronto .The next phase of her education took place in the United Kingdom. Bhutto’s father arrested: She returned to Pakistan where her father, Zulfikar Ali Bhutto, had been elected prime minister, but days after her arrival, the military seized power and her father was imprisoned. In 1979 he was hanged by the military government of General Zia Ul Haq. Bhutto herself was also arrested many times, and was detained for three years before being permitted to leave the country in 1984. She settled in London, but along with her two brothers, she founded an underground organization to resist the military dictatorship. When her brother died in 1985, she returned to Pakistan for his burial, and was again arrested for participating in anti-government rallies. She returned to London after her release, and martial law was lifted in Pakistan at the end of the year. Anti-Zia demonstrations resumed and Benazir Bhutto returned to Pakistan in April 1986. The public response to her return was tumultuous, and she publicly called for the resignation of Zia Ul Haq, whose government had executed her father. Prime Minister: She was elected co-chairwoman of the Pakistan Peoples Party (PPP) along with her mother, and when free elections were finally held in 1988, she herself became Prime Minister. At 35, she was one of the youngest chief executives in the world, and the first woman to serve as prime minister in an Islamic country. she brought electricity to the countryside and built schools all over the country. She made hunger, housing and health care her top priorities, and looked forward to continuing to modernize Pakistan. Policies for women: During election campaigns the Bhutto government voiced its concern for womens social and health issues, including the issue of discrimination against women. Bhutto announced plans to establish womens police stations, courts, and womens development banks. Charges of Corruption: The French, Polish, Spanish and Swiss governments provided documentary evidence to the Pakistan government of alleged corruption by Bhutto and her husband. Bhutto and her husband faced a number of legal proceedings, including a charge of laundering money through Swiss banks. Her husband, Asif Ali Zardari, spent eight years in prison on similar corruption charges and once again, she was forced to leave her homeland. For nine years, she and her children lived in exile in London, where she continued to advocate the restoration of democracy in Pakistan. Asif Ali Zardari was released from prison in 2004 and rejoined his family in London In the autumn of 2007, in the face of death threats from radical Islamists, and the hostility of the government, Benazir Bhutto and her husband returned to their native country. Benazir Bhutto Murdered: Although she was greeted by enthusiastic crowds, within hours of her arrival, her motorcade was attacked after a campaign rally in Rawalpindi,by a gunman who fired at her car before detonating a bomb, killing himself and more than 20 bystanders. Bhutto was rushed to the hospital, but soon succumbed to injuries suffered in the attack. In the wake of her death, rioting erupted throughout the country. The loss of the countrys most popular democratic leader plunged Pakistan into turmoil, intensifying the dangerous instability of a nuclear-armed nation in a highly volatile region. Political Testament: In her political testament, Benazir Bhutto identified her son, Bilawal Bhutto Zardari, as her choice to succeed her as Chairman of the PPP. At the time of her death, Bialawal was only 19, still an undergraduate at Oxford. The party leadership agreed that his father, Asif Ali Zardari, would serve as acting chairman of the party until Bilawal completes his studies in England. Meanwhile, the PPP entered into a broad coalition, including the party of Bhuttos former rival Nawaz Al-Sharif, and scored an overhelming victory in the 2008 election. A member of the PPP, Yousaf Raza Gillani, was chosen to serve as Prime Minister. Later that year, President Musharraf resigned, and Asif Ali Zardari was elected President of Pakistan. Although Benazir Bhutto did not live to see these developments, the party she led and the causes she championed are in the ascendant, and her spirit pervades the political life of contemporary Pakistan. May Her Soul Rest In Peace,Amen

The Differences Between the UK and US Constitutions Essay -- Politics

The Differences Between the UK and US Constitutions The question invites an analysis of how the differences between the UK and the US constitutions establish the political systems in both countries, and further whether there is distinction between the political systems. Initially I will define what a constitution and a political system are. Subsequently in the main body of the text I shall analyse the differences between the constitutions, and how they influence each separate political system. Loosely defined, a constitution creates institutions and should state any definite power, indicates the relationship between different state institutions, and how the constitution can be amended. In my essay I shall illustrate the differing state institutions in America and Britain, who has the power according to the constitution, and accordingly which state institutions wield the power and authority, and additionally if the difference in ease of changing the constitution is responsible for a difference in political system. In my conclusion I shall assess whether my investigation is corresponding to the statement. Friedrich (1937) believed a constitution should be 'a system of effective regularised restraints on government action, therefore should be a statement of individual rights.'[1] This leads to the question, should a constitution include a Bill of Rights like the American constitution's amendments? In America there are freedoms in religion, speech and the press for example, yet Britain has no enforceable Bill of Rights in its constitution. There are essential rights and freedoms in the European Human Rights Act but this is at the h... ...rnment and Politics: An Introduction (Hampshire: Palgrave, 2001), p. 186. [2]James Q. Wilson, American Government (Boston: Houghton, 2000), 54. [3]Simon Hix, "Britain, the EU and the Euro," in Patrick Dunleavy, Andrew Gamble, Ian Holliday and Gillian Peele, eds., Developments in British Politics, (Hampshire: Macmillan Press Ltd, 2000), p.54. [4]Wilson, American, 32. [5]Vernon Bogdanor, "Britain: The political constitution," Vernon Bogdanor, ed., Constitutions in Democratic Politics (Aldershot: Gower, 1988), 56. [6]Hailsham cited in Bogdanor, "Britain," 66. [7]Richard Hodder-Williams cited in Joseph Hogan, "The no-win Presidency and contemporary presidential-congressional relationships," in Robert Williams ed., Explaining American Politics: issues and interpretations (London: Routledge, 1990), p. 48.

Critical Review †“The Fault in our Stars” by John Green Essay

The Fault in our Stars is a young adult novel written by John Green. It is based on the remission of a 16-year-old Thyroid cancer patient, Hazel Grace who relentlessly struggles to breathe. She attends a Cancer Kid Support Group where she meets Augustus Waters, a 17-year-old guy diagnosed with osteosarcoma. They form a close relationship and constantly share their love for a book called â€Å"An Imperial Affliction† written by Peter Van Houten who resigned from writing it halfway. Upon the desperation in finding out the ending, the two protagonists set off to Netherlands to meet the author. Their journey together reveals the themes of love, grief, loss, and both physical and mental pain. Throughout the book, there are reoccurring metaphors of water and stars; water representing death and stars signifying hope, hence the name ‘The Fault in our Stars’. Each of these themes along with the repeated motifs the author creates, reaches out to the reader and causes them t o be drawn into the lives of the characters and their relation to each other. The two protagonists dread each day with the constant worry that they’d pass away any minute. Augustus and Hazel’s love for each other triumphs over struggle and hardship but â€Å"†¦ yet still [they] worried†¦ Worry is yet another side effect of dying.† The times when they are not contemplating what it means to be gone, they’re drawn into ‘An Imperial Affliction’ (AIA). John Green purposely made the characters metaphorically relatable to those in AIA so there is a meaning to the existence of the book. The two sweethearts chase their dreams all the way to Netherlands in order to meet up with Peter Van Houten, a â€Å"†¦rude, abrasive, and utterly drunk† father of a departed cancer kid. Hazel and Gus both reminded him of her, and the â€Å"circumstances that made him so cruel† and caused pain in his life. John Green intended on Peter Van Houten’s charisma to be the way he wrote it as he himself also â€Å"in tellectualize[s] emotionally painful experiences so that [he doesn’t] have to confront/process them emotionally.† Both authors are somewhat related with their thoughts and feelings. The Fault in our Stars introduced many deeper topics on various themes  relevant to today’s society. John Green â€Å"wanted to be ambiguous†; therefore he was able to accurately depict the characters in their current age, with their strong personalities, which were present through the whole novel. There are no negative aspects of the text, as every part was crucial in showing different emotions, and character traits. Hazel Grace had a strong personality, a complex train of thoughts, and thyroid cancer, as it’s â€Å"fairly similar to what [Green’s] close friend, Esther had†. The novel was mostly influenced by Esther, who died of thyroid cancer in August 2010, and â€Å"after she died, [Green] had to write [his] way through it, desperately looking for some hope in it.† The setting is also inspired by her; the problematic occurrences that cancer plays in the character’s lives. The many times throughout the novel where every character experiences love, grief, loss and pain causes you to â€Å"laugh†¦ cry, and then come back for more† – Markus Zusak. John Green does this by presenting many heart wrenching events, where physical pain is shown. The pain of Hazel suffering from breathing everyday, but the unconditional love between Hazel and Augustus over power all the sadness. He also explores motifs of stars and water, very deeply. He has metaphorical words for the stars and water. Stars representing wishes and water, representing the proximity of death, which is frequently talked about throughout the book as Hazel â€Å"†¦devotes quite a bit of [her] abundant free time to thinking about death.† Another heart throbbing novel, Looking for Alaska also by John Green is similar in a way where there are two protagonists who frequently engage in conversations, drawing them closer to each other, and allowing them to explore the different themes of love, loss and friendship. In summary, the author has successfully written a gripping novel. John Green presented situations relatable to the current teen culture by speaking in the mind of a teenager. I therefore applaud to his ability to write with every word sticking to the specific character trait each of them are supposed to portray. He has engaged the readers in every page, entitling it to being an award-winning novel.

Html Studyguide

The general syntax of a CSS style rule is selector { property1: value1; property2: value2; property3: value3; } Order in which style sheets are interpreted. The more specific style is applied instead of the more general. 1. 2. 3. 4. 5. Browser’s internal style sheet User-defined style sheet Author’s external style sheet Author’s embedded style sheet Author’s inline style sheet User-Defined Styles Almost all browsers allow users to modify the default settings of the internal style sheet. External Style SheetsTo link to an external style sheet use the following text directly above the closing head text tag: Embedded Style Sheets Styles are inserted directly within the head element of an HTML document using the style element: styles Or h1 {Color: red; Text-align: center;} The order in which external and embedded style sheets are processed depends on the order in which they are listed within the HTML file. In the below example the loads the external style sheet first and then the embedded SS. If the order were switched the imported SS gets processed after the embedded one. h1 {Color: red; Text-align: center;} Inline Styles Applied directly to specific elements using the style attribute: †¦ Importing Style Sheets To import a style sheet to a master style sheet use the @import statement BEFORE any other style rules: @import url(url); or for example @import url(sa_styles. css); Exploring the Style Cascade As a general rule of thumb, all other things being equal, the more specific style is applied instead of the more general . An additional factor in applying a style sheet is that properties are passed from a parent element to its children in a process known as style inheritance. body {color: blue;} h1 {text-align: center;} If you need browsers to enforce a style, you can append the ! important keyword to the style property, using the syntax: property: value ! mportant; Defining Color in CSS A color value is a numerical expression that describes the properties of a color CSS represents these intensities mathematically as a set of numbers called an RGB triplet, which has the format color: rgb(red, green, blue); color:#redgreenblue ; background-color: color; color: color; or or or or color: rgb(255,255,0); color:#FFFF00; background-color: rgb(255,255,0); or color:#FFFF00; or color:white; CSS also allows RGB values to be entered as hexadecimal numbers To set th e background color of an element, use the below property where color is a color name or a color value. To set the foreground or text color of an element, use the following property: color: rgb(255,255,0); or or CSS3 also supports the Hue Saturation Lightness (HSL) model that describes colors based on hue, saturation, and lightness hsl(hue, saturation, lightness) rgba(red, green, blue, opacity) hsl(360, 100%, 100%) rgba(255, 255, 255, 0. 8) hsla(360, 100%, 100%, 0. 2) CSS3 also allows page designers to augment RGB and HSL color with opacity where 0 = completely transparent and 1 = completely opaque. hsla(hue, saturation, lightness, opacity) or Selectors and Text Styles Web pages are structured documents in which elements are nested within other elements, forming a hierarchy of elements. To create styles that take advantage of this tree structure, CSS allows you to create contextual selectors whose values represent the locations of elements within the hierarchy: 1) 2) 3) 4) Parent elements Child elements Sibling elements Descendant elements Contextual Selectors Attribute Selectors Selectors also can be defined based on attributes and attribute values associated with elements. Two attributes, id and class, are often key in targeting styles to a specific element or group of elements. Styling Web Page Text The default font used by most browsers is Times New Roman, but you can specify a different font for any page element using the property: font-family: fonts; or font-family: ‘Arial Black’, gadget, sans-serif; Setting Font Face and Sizes: Sizes can be relative or absolute. To define a font face, use the style property: font-family: fonts; font-size: size; letter-spacing: size; word-spacing: size; To specify the font style, use the below style where type is normal, italic, or oblique. ont-style: type; To specify the font weight, use the below format where type is normal, bold, bolder, light, lighter, or a font weight value. font-weight: type; To specify a text decoration, use the below format where type is none, underline, overline, or line-through. text-decoration: type; To transform text, use the below code where type is capitalize, uppercase, lowercase, or none. text-transform: type; To display a font variant of text, use the below format where type is normal or small-caps. ont-variant: type; You can combine most of the text and font styles into a single property using the shortcut font property font: font-style font-variant font-weight font-size/line-height font-family; Combining Text Format in a single style or or or font-family: ‘Arial Black’, gadget, sans-serif; font-size: 0. 5in; or font-size: 36pt; font-size: 0. 5in; or font-size: 3pc; or font-size: 1. 7em; To set a font size, use the below style property where size is a CSS unit of length in either relative or absolute units. To set kerning (the space between letters), use the following style property: To set tracking (the space between words), use the following style property: Designing a List To define the appearance of the list marker, use the style below where type is disc, circle, square, decimal, decimal-leading-zero, lower-roman, upper-roman, lower-alpha, upper-alpha, lower-greek, upper-greek, or none. list-style-type: type; To insert a graphic image as a list marker, use the style below where url is the URL of the graphic image file. ist-style-image: url(url); To set the position of list markers, use the style below where position is inside or outside. list-style-position: position; To define all of the list style properties in a single style, use the following style: list-style: type url(url) position; To set the indentation of a list, apply the style below where size is the length that the list should be indented. padding-left: size; Using Pseudo-Classes and Pseudo-Elements A pseudo-class is a c lassification of an element based on its current status, position, or use in the document selector:pseudo-class {styles;} Structural Psuedo Classes

Describe the work and organisation of the people working at Bletchley Park Essay Example

Describe the work and organisation of the people working at Bletchley Park Essay Example Describe the work and organisation of the people working at Bletchley Park Essay Describe the work and organisation of the people working at Bletchley Park Essay Throughout WWII determining the combat plans of the enemy proved to be imperative. Britain was finding the war very difficult in the first two years and the ability to foretell when and where hits were going to take place was crucial. The main institution that mastered this vital war technique was Bletchley Park. This was a large Mansion into which the government moved its Govt Code and Cipher School. The main thing that Bletchley Park, under the dummy name of Captain Ridleys Shooting Party was aiming to achieve was to be able to crack the codes that the Germans used to broadcast their war plans between each other. The main code being used by the Germans was called the Enigma code, it was very important that they crack this code as the war was not going well for the Allies in 1939. The Germans were prevailing in most of Europe and Britain had been saved by the Royal Air Force who won the Battle of Britain. In response to this Hitler launched the Blitz which involved night time saturation bombing (or raids) of large inner city areas which was theoretically to cripple industrial productivity and lower morale. This was supposed to make Britons more desperate for peace. The code cracking began in that year. There had been attempts to crack the codes by the Polish but were not secret enough about it and so the Germans just kept changing their codes more regularly. There was a wide array of people with different skills working at Bletchley Park. Most of the employees were maths orientated minds, chosen from top universities, particularly from Oxford and Cambridge. There were many different departments e.g. one for army codes and one for naval codes and each department had its own hut somewhere on the premises. Source D is a description of the work in hut 3 it says Material came in from hut 6They had to translate them into English This shows just how departmentalised the establishment was and how each hut was crucial to the operation. The workers were sworn to absolute secrecy and were simply told that what they were doing was extremely important for their country. The confidentiality was even mentioned and praised by Sir Winston Churchill who said that Bletchley Park was The goose that laid the golden egg and never cackled An example of this concealment is found in source A. I hadnt a clue what was going on in the rest of the park and nobody else had a clue what we were doing, except the real high-ups. This source suggests that although each hut knew exactly what they were doing for their department but did not know what happened in other huts and how their work fitted into the jigsaw of Bletchley Parks code breaking. The high-ups that the source mentions perhaps include Alan Turing, Max Newman, Tommy Flowers and Heath Robinson all of whom had great influences on the building of the Colossus computer and the cracking of the Enigma and Lorenz ciphers. The reason the government chose their code breakers so carefully was because the task at hand was extremely difficult. The chances of breaking the codes were very slim, a massive 150,000,000,000,000,000,000 to 1. To help them to even start breaking the codes the intelligent scholar-turned-code breakers built the worlds first computer, Colossus. This proved vital for cracking both the main enigma code and also the Lorenz cipher, used by higher up ranks such as the generals and even Hitler himself. The workers monitored every message whi ch was sent from listening stations and passed them on to Bletchley Park for these workers to attempt to interpret. The actual work at Bletchley Park involved was quite complicated however because of the wide range of workers, each person would be doing the same thing over and over, for this reason the job was often very boring. The hours were also long considering the boring and yet difficult work such as writing down ninety letters a minute which had to be understood from Morse code. Source H shows the confined space in which the many people would have to carry out their monotonous tasks for many long hours. The job was also often very mystifying as most people did not have clearance to fully understand the degree of importance of the job; this made many people unhappy because as far as they were concerned they could have been doing the tedious job for nothing. Source B suggests this. It is a woman who worked there, upon arriving she said that Most people thoughtthat nothing would happen and we would all go back to London. This shows the lack of understanding, on the workers part, of the scale of the operation. After reviewing the evidence from the sources and working from my own knowledge and deduction I think it was vital to crack the German codes with the best intelligence there was and to keep the fact that they were being broken a secret, however, I think that the hours of tedium were at times unnecessary.

Best Self Essay Example | Topics and Well Written Essays - 500 words

Best Self - Essay Example I am also ambitious and can imagine things on my own. As far as my hobbies and pastimes are concerned, I write poetry as I believe this is something that holds a lot of value for me. I also indulge in photography and love traveling around new places and destinations. This excites me endlessly. Also reading is something that comes very naturally to me. My qualities include leadership skills, efficiency and skills to take on any job at any time. In addition, I am unselfish and take very little stress. I like to acquaint new places and explore buildings and architectures. I also have a liking for seas and water in essence. I am a firm believer of the green architecture and how this has shaped up the world in this day and age. Sunset and sunrise are some of the most significant pleasures that I derive from the different moments happening in a day. What others think of me is also important to me. My mother believes in me and she knows that I am an honest individual. She knows that I yearn for family and the relationships that hold me with all of them at all times. One of my friends (Ahmed) is a Director in a bank. He asserts that I am respectable and have a dignity of my own. He knows that I can come up with all sorts of creative ideas.

Health promotion smoking during pregnancy Essay

Health promotion smoking during pregnancy - Essay Example When the pregnant mother inhales chemicals such as nicotine and carbon monoxide, they pass into the placenta. The placenta connects the mother to the baby and carries oxygen and nutrients to the baby. Therefore when the mother smokes the poisons, she prevents the unborn baby from getting nutrients and oxygen which are essential to ensure proper growth of the baby. Smoking during pregnancy has been associated with poverty, low education, psychological illness and poor support from those around the pregnant mother (Lumley, Chamberlain and Downswell 2009). A mother who smokes cigarettes increases the carbon monoxide that is in the bloodstream. This reduces the oxygen that is being availed to the baby. According to the American Lung Association, it estimates that 20% of low-birth weight babies, 10% of infant deaths and 14% of premature deliveries are caused by smoking by the mothers during pregnancy. Smoking during pregnancy leads to placenta complications where by the placenta moves and covers the cervix. This prevents the cervix from opening and hence delivery of the baby. This condition is known as placenta Previa. Mothers who smoke have a high risk of developing this complication during their pregnancy period. This condition leads to abnormal fetal growth (Harper, Odibo and MacOnes 2010). Great Britain is one of the countries in the United Kingdom which has recorded a high number of cigarette smokers. According to a report by Tobacco Advisory Group in Royal college, in 1948 the percentage of women smokers in Great Britain was 41%.This rose to 45% in the 1960’s.Statistics in England showed that in the year 2006, 32% of all expectant mothers smoked just before or during pregnancy. Women who are socially disadvantaged are likely to smoke during pregnancy. Pregnant women who smoke pose a threat to the health of their children. In United Kingdom maternal smoking has led to high rate of infant mortality. It has also led to

Persuasion Speech Essay Example | Topics and Well Written Essays - 250 words

Persuasion Speech - Essay Example Earth resources are inadequate. Most of the items used in daily life such as glass, plastic bags and papers, come from natural resources. Producing more materials may require more resources and energy. For this reason, Uliano (2008, p. 41) argues that recycling products transforms old used products into new, useful products. In reference to official estimates by researchers, there is limited land space that may not fully accommodate landfills in the near future. Waste from existing landfills has overflowed to the neighboring land tracts affecting the environment, flora and fauna surrounding it. Recycling can reduce the size of landfills and daily waste. Uliano (2008, p. 74) shows that recycling helps to save on energy. Recycling reduces the amount of energy that would be used in production of other new products. According to Uliano (2008, p. 75), production of recycled glass, plastic and paper takes 68 percent, 82 percent and 85 percent less energy

Market Efficiency and Investment Essay Example | Topics and Well Written Essays - 2000 words

Market Efficiency and Investment - Essay Example Marketing is an oft conceived word used in our daily life. It is a normal word which may often be found as a part of our day to day conversations and has more to do with the approach than the execution of a business idea.   It was first explained by the American Market Association as an â€Å"activity†.   Later the definition was elaborated and modified to involve the various institutions and processes employed for making, communicating and delivering products which are of value to the stakeholders-customers, clients, partners and the society at large. The term was derived from the original meaning which taken literally meant simply going to the market to shop or to sell goods and services there. Before we proceed further, clear and crisp definitions of the terms that would be used in the text are needed. This is important to develop a clear and concise understanding of what will follow. Market Price is the total lump sum money that is actually paid for a particular asset. The worth of an asset can be further categorized into 2 broad genres. These are the individual worth and the market worth of the asset. Individual worth is the highest price bid by an individual purchaser who takes into perspective all information that is available to him in a very effective manner. Market worth, on the other hand, is the price at which investment would be exchanged and traded on the market. It is the place where buyers and sellers use all available information in a very efficient manner. According to some noted scholars, an individual’s worth need not be equal to the market’s worth. It is not necessary that it is equal to the market price or the valuation. The point in perspective is that an individual’s worth is dependent on certain specific inputs whereas market worth, on the other hand, is dependent on market views and consensus cum collaboration on inputs.

Uniqlo In Hong Kong Business Essay

Uniqlo In Hong Kong Business Essay Many businesses exist and flourish because they are successful in satisfying a need in the market. These needs are determined by the consumers who are considered an important component of any business endeavour. The primary reason for a business existence is to continue identifying consumer needs and then come up with tangible responses to address these needs. This requirement makes business companies spend a considerable amount of effort and intellect in analysing the behaviour of the consumers in order to effectively formulate appropriate marketing strategies that would assist the firm in effective production and delivery. Smart, D. T., Martin, C. L. (1992) argued that the study of consumers makes companies and organisations recognise and internalise consumer issues that would help strengthen their marketing strategies. In this paper several issues are discussed pertaining to fashion and clothing products and services offered by UNIQLO in Hong Kong. UNIQLO Co., Ltd. was originated in Japan. The companys business line is about clothing and fashion. But basically, the company is one of the leading clothing and fashion business in Japan that design, manufacture and retail casual wears. Initially, UNIQLO Co., Ltd. was only a division of Fast Retailing Co., Ltd. but by November 1, 2005, UNIQLO Co., Ltd. come into the picture through corporate restructuring and currently existing as a 100% consolidated subsidiary of Fast Retailing. UNIQLO was now listed at the Tokyo Stock Exchange. In Japan, UNIQLO is the leading clothing retail chain in terms of both sales and profits. And as of 2010, the company are also operating in Hong Kong, China, United Kingdom, South Korea, France, Singapore and United States. UNIQLO formed the idea of blending of ‘unique and ‘clothing as an symbol of originality and uniqueness of the apparel industry in Japan. UNIQLO offers fashionable and high quality clothing at reasonable prices, and was seized as an opportunity to establish a brand position domestically and internationally, combining all the facets of the business from product design to final sales and the operation of the 790 stores around the globe. Primarily offing for a highly brand conscious consumer group, UNIQLO envisions itself as a leading global casual wear company targeting high sales and profitability growth. For UNIQLO, such aim could materialise based on the established strategies such as low cost management, cheapest manufacture and marketing schedules an d prioritising customer requirements. Nowadays, UNIQLO is described as the apparel giant Gap, Inc.s counterpart based on the 4, 000% share price increase, making UNIQLO as Japans third largest clothing retailer. However, it is not always victory for UNIQLO; the subsidiary also has its own share of downturns especially on its international expansion. For instance, expansion programmes in the United Kingdom (UK) saw a tumultuous stumble in profits, forcing Fast Retailing to shut down 16 of the 21 UNIQLO stores opened, because of competition. Most recently, three UNIQLO stores in New Jersey were also closed because of economic slumps. Despite these facts, UNIQLO maintains the spirit and still believed that the brand has only but way forward. How UNIQLO will going to do such is central to this paper, focusing on the companys strategic management. External, industry and competitor analysis as well as the internal environment will be addressed. In fashion and clothing business in Hong Kong, the products and services offered by retailers that have strong brands are flourishing because they are easier to remember or they are already popular and are known for the quality. Companies like UNIQLO, HM, and Giordano are giving their best to build their brand name or brand identities because it helps consumers easily identify the product as well as acquire a rich set of symbols and meanings embodied by products. For successfully developed and managed brand names, the connections that patrons make with the brand name creates value, or brand equity, that can be a highly valued asset to the firm that develops the brand (Meyers-Levy, Louie, Curren, 1994). Chapter 2. Literature Review Environmental Analysis (PESTEL) Ø Political Analysis In the context of UNOQLO, political factors have direct effect on business conducts and operations. Decisions made by the affects the decision-making of retailers and could come in the form of policy or legislation. In Hong Kong, the ‘one country, two systems is the prevalent governance philosophy which endows the special administrative region with a high degree of autonomy and its capitalist economic system. Within a capitalistic and free market-oriented economy, retail companies make the majority of microeconomic decisions but they have to conform to specific agreements. Mainland and HK Closer Partnership Economic Arrangement (CEPA) and the US-China Textile Memorandum of Understanding are two examples of this. The former provides UNIQLO with a tariff-free treatment, stating that products which have no existing CEPA rules of origin will enjoy tariff-free treatment upon applications by local manufacturers. The latter could provide UNIQLO with an opportunity for an annual growt h of 8-17% in 21 categories of Chinese textiles and clothing exports to the US. Labor and customary regulations as well as code of conducts are also complied into including China Social Compliance 9000 and US and EU quotas (RSCA 2006; Doshi 2006). Ø Economic Analysis Domestically and globally, businesses are also being affected by economic factors whereby a strong economy indicates positive results and weak economy signifies the opposite, affecting both businesses and consumers. Hong Kongs gross domestic product is estimated at US$206.7bn with the service sector that contributes 90% of the total GDP. The region is also named as the worlds eleventh largest trading entity. Almost 50% of the total population is employed full-time and the unemployment rate has a continuous average decline by 4.1%, making disposition of income a possibility, a lower cost of living that is (Monthly Digest 2008). Spending is generally devoted for food, housing, healthcare, transportation, amusement, services and apparel. People nowadays are very particular with ‘investing in quality clothing thereby resume spending with premium apparel finds (Doshi 2006). Realising this, the price and quality characteristics of UNIQLO has a strategic fit; UNIQLO makes people look fashionable and confident in world-class clothes at a reasonable price through the company-wide integration of the Specialty Store Retailer of Private Label Apparel (SPA) model, a low-cost but effective operation model. Ø Social Analysis Demography or the population characteristics may determine buying patterns and that understanding demographic changes within a particular region or place facilitates determining whether products and services would appeal to customers as well as the number of potential customers (Barney and Hesterly 2006, p. 35). Hong Kong has a total of 6, 985, 300 population based on 2008 estimate and is continuously growing due to immigrant influx from Mainland. According to Doshi, people in HK and elsewhere have a growing interest in private labels. Consumers aspired for having private levels on everyday garments. Casual wear from HK which is known for good design and quality has a positive image on global consumers. Nevertheless, international brands are concentrated in high-end consumers while domestic brands are for low-end consumers (Doshi, 2006). In taking advantage of the wealth of the demography, UNIQLO makes effort on providing high-quality merchandise and generating values to the society by taxes. Further, UNIQLO is a company that is committed in creating positive reputation as manifested in its vision and mission, styles of management, ways of doing business and requirements to employees. Ø Technological Analysis Technological innovations are a priority for the apparel retailing industry but it will remain as labor intensive as it is today. Boosting the industrys productivity, increased in automation has been the recent trend but it is limited on specific functions, to which mostly require human intervention such as sewing and making patterns. Although there are computerised sewing machines that increase the productivity and reduce training time. Further, the uses of computer system software intended for the industry will be on making rough sketches, printing detailed designs and storing of information for easy retrieval. The customer orientation of UNIQLO was basically construed from its website in which customers can give feedbacks by email and discussion board. Hong Kong Productivity Council made a report disclosing that the apparel industry could make sense of information technology (IT) if utilise for order processing, costing analysis, order tracking, material management, reporting and connectivity (2004). Ø Legal As with any other business industry of the world, there are rules and regulations that restrict or support the facilitation of the business in the clothing and fashion market in the areas where UNIQLO operates. Ø Environmental There are currently no major environmental issues faced by the UNIQLO in Hong Kong, except for the ever-present textile and silk production issue which catch environmentalists attention die to the fact that some of its raw materials and from the skin of rare animals. Industry Analysis (Porters Five Forces) Ø Threat of Entry Barney Hesterly (2006, p. 43) point out that new entrants are the firms which have either recently begun operations or those that threaten to begin operations within an industry soon. Notably, the apparel industry is a buyer-driven industry where producers are considering buyers decision-making especially when brand names enter the picture. These buyer-centric industries have low barriers to entry mainly because of intense competition. Utilising brands as a market power source; however, this is a challenge for every clothing company. In the clothing business, mass customisation has seen to be the most effective strategy. Putting strategises into action remains to be in resilience today (Culpan 2002). Therefore, the focus must be on minimising the costs without sacrificing quality and to do this, managerial know how is a must in order to understand interactions with suppliers and consumers, to facilitate creativity and innovation and to maintain mobility in adapting to new market dem ands (Kincade, Regan and Gibson 2007). Building brand awareness and consumer loyalty is a costly endeavor since it involves advertising needed not only to promote the brand but also on sustaining awareness and loyalty. Strengthening brand names also requires that there are ‘quick response programs to increase revenues and manage risks. One of UNIQLOs major resources is its brand name, which is now synonymous with comfortable, high quality and cheap clothing merchandises. Although brand awareness outside the home country is a challenge, it is of intangible value to UNIQLO as a business asset. Brands are valuable and rare and reputable brands are acquired through the impressions one has of the company, and its products or services. Since a brand name is built overtime it becomes costly to imitate thereby providing a sustainable competitive advantage in the apparel industry (Groucutt, Lydley and Forsyth 2004, p. 285). Ø Threat of Rivalry Either in home or host countries, apparels, accessories and merchandise will always have a competitor which usually fluctuates in size. The modern market trends for the apparel industry are globalisation and intensified competition, increasing price and lower profit margin pressures, small quantity with high complexity orders, shorter lead times, multiple location operation, changing customer requirements and liberalisation on textile and clothing quota that creates new market dynamics. Being responsive to these market trends shifts the focus of the apparel industry for more extensive product development and improvements at the least possible cost. Such condition forces companies to divert on product differentiation because of high switching cost. In an industry where products are deemed to be ‘equal, the key sources of differentiation are brand image, reputation and prior existence (Byoungho 2004b). For UNIQLO, the products themselves are an important source of competitive edg e. UNIQLO strives at developing products of high quality, in various collections to enable the company to reach the highest possible number of customers. As such, the rivals would be endangered when it comes to introducing innovative products. UNIQLO is positioned in the fashion capitals of the world for the purpose of taking advantage of the new information about fashion trends. UNIQLOs ability to quickly adapt to trends and new markets has helped them develop product differentiation, something that is key to the companys success in the apparel industry. According to Tokle (1990), product differentiation is what separates the top competitors from the rest, but it something that is not costly to imitate. This is why their product differentiation is only a temporary competitive advantage. Competitive advantage could be achieved once the organisation learns to manage its capabilities that the end consumers could appreciate and competitors would find difficulties imitating (Porter 1985 ; Roney 2004). Ø Threat of Substitutes Casual wear is very particular with loose-fit, comfortable and relaxed fit. Athletic or active wear was perceived to be the closest substitute to casual wear as manifested by the booming athletic wear industry. Typically worn as casual fashion clothing, active attires could provide deterrence in the industry. Moreover, the blurring demarcation on the casual clothing family could be also seen as an opportunity for substitutes. Specialised stores offer semi-casual, smart casual and business casual lines. Semi-casual clothes are less presentational than informal but are not as loose as casual dresses. Smart casual purports conservative looks but with harmony on colors, fabrics, shoes and accessories. Business casual, on the other hand, varies in definition but the common element is the collar. Realising this, the bottomline now is the price. Moreover, based on the SPA business model, all the necessary functions at UNIQLO falls under a single umbrella especially the inbound logistics an d the production. UNIQLO is an example of a cut-make-trim company in which in which the company purchase the fabric and retain ownership of the raw materials and work-in-process, and so making it hard for rivals to imitate or produce substitutes for UNQILO brands. Ø Threat of Suppliers The prices and availability of commonly used fabrics such as cotton, blends, synthetics and wools might fluctuate significantly due to its dependence on demand, crop yields, weather, supply conditions, transportation costs, government regulations and economic condition among others (Byoungho 2004a). Quota is the major factor that affects the demand and supply of textile and fabrics. Even though the sale of raw materials is standardised, independent contractors, raw material suppliers, importers and apparel manufacturing firms could not isolate themselves from such scenario because of the prospective unsteadiness in the supply chain (Chetty 1999). As well, because of forward vertical integration, coupled with the low barrier to entry, suppliers could easily become rivals. In becoming threat of entry, suppliers could be also become a competitor to already established apparel manufacturers. In addition, contractors is also one of the threats when the demand of the labor increases, it wi ll cause labor costs price inflation. Laszlo (2008) stress that there are five main parts of the apparel value chain including raw material supply, provision of components; production networks; export channels and marketing networks at the retail level. Through the process, UNIQLO has an ownership on production and thereby a complete control on the supplies procurement. UNIQLO insources its production and handles the majority of the operational details. Sourcing is a go-to in the apparel industry but it is not rare although it can add value to UNIQLO. Ø Threat of Buyers Reaching more and diverse consuming group, the apparel industry is both a stable and unstable industry. Stable because quality price and quality products are the main element and unstable because there are many factors that affect both price and quality. In the point of consumption, for instance, there are ‘middle men such as the retail stores that offer an array of brands. In purchasing manufactured apparel, retail stores could have influence on making significant requirements and demands on their purchase, affecting prices. Though quality is inherent, prices would not be reasonable at all, and alternative clothing is readily available. This explains why apparel manufacturing companies are setting up their own stand along stores which will cater to their own produce. Important is that apparel stores must not fall dependent on s specific class of customer. Buyers are increasingly appearing to prefer above standard apparel with a much lower cost, making apparel less differentiat ed. When selling directly to consumers, buyers would incur a significant portion of their dispensable cash. Same goes with retail store, they purchase apparel at the least possible final cost, but adds up to prices of apparel. UNIQLO is involve in selling to the customers through specialty store marketing, with a minimalist strategy of pile em high, sell em cheap concept that is. In addition, the unbranded fashion or the no-logo concept was perceived to be the main reasons for peoples warm attention (Williamson 2007; Parrish, Cassill and Oxenham 2006). Competitors Analysis a) Local Competitor: Giordano According to companys website, Giordano was established in 1981 as one of the most well-known and established apparel retailers in the Asia Pacific region. The company employs 11,000 staff with over 1,700 shops operating in 30 territories worldwide. The companys vision aimed to be the best and the biggest world brand in apparel retailing with a remarkable mission i.e. â€Å"To make people feel good look great. From the companys website, they are stating that Giordano is committed to being a successful and responsible corporate citizen. Meaning, they are committed not only to delivering quality products and service to their customers and strong and sustained financial performance to their shareholders, but that are also committed in creating a positive impact in the communities where they do business. The current CEO since 1996 is Peter Lau, a Canadian Chinese. Basically, Giordano is based in Bermuda and trades on the Hong Kong Stock Exchange as 709.HK. Giordano concentrates in creating and delivering economic quality clothes such as Long Sleeve Shirts, T-Shirts, and denim jeans. On the other hand, Giordano Ladies, a sub-brand was only established in 1996. It has been instrumental to upgrading the unisex brand from a budget image to a more fashion oriented apparel retailer similar to The Gap. b) International Competitor: HM It is now a widely held view that the world economy has entered a much more complex phase where individual national economies have become inextricably linked. In this new world economy, resources and markets have ceased to have the indelible national identity of the past (Jones, 2002). Restricted resources and markets that were once legally isolated have become much more accessible to enterprises that have acquired a global strategic vision. To the more visionary global enterprises, the world is but a borderless environment with homogeneous consumers who have developed an unforgiving taste for the most sophisticated and high-quality products. In response to the needs of these global consumers, the enterprises have developed global products. How such homogenised consumers are served, however, is a question of the strategic orientation of the enterprises and their ability to exploit the ever-evolving global economic environment (Jones, 2002). With this regard, HM, a company in Sweden e ngaged in clothing and a leader in fashion business shows significant impact to their consumers in accordance to their brand and branding strategies. HM is considered as one of the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, HM is also known not only for their fashion cosmetic but because of the quality of the clothes designed durability and the funkiness of its clothes. Through the online stores, HM provides the US, UK and European Market exclusive clothing designs. The main goal of this company is to provide innovative designs of apparels and clothes for different types of people in different countries all over the world. The company has been known because of its strategy of providing clothing designs exclusively for each countrys preferences and needs. HM is considered as one of the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, HM is also known not only for their fashion but because of the quality of the clothes designed durability and the funkiness of its clothes (HM, 2009). The HM mission, â€Å"Fashion and Quality at its best price†. In addition, their handbags, shoes and accessories are also creating big sales and positive reactions from consumers. Through the online stores, HM provides the US, UK European Market and Asian Market exclusive clothing and even handbag designs. HM also offers perfumes and watches. The main aim of this company is to provide fast fashion goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others) in different countries all over the world (HM, 2009). The company has been known because of its strategy of providing fashion designs exclusively for each countrys preferences and needs which was positively accepted and loved by consumers. CPM Matrix Table 1. CPM Matrix UNIQLO Giordano HM Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Advertising 0.20 4 0.80 5 1.00 4 0.80 Product Quality 0.15 4 0.60 4 0.60 4 0.60 Price Competitiveness 0.10 4 0.40 3 0.30 4 0.40 Management 0.10 4 0.40 3 0.30 4 0.40 Financial Position 0.15 4 0.60 3 0.45 3 0.45 Customer Loyalty 0.10 4 0.40 3 0.30 3 0.30 Global Expansion 0.15 3 0.45 4 0.60 4 0.60 Market Share 0.05 3 0.15 3 0.15 3 0.15 Total 1.00 3.80 3.70 3.70 With regards to the discussion of the local and international competitors of UNIQLO, the CPM matrix describes the edge of UNIQLO over Giordano and HM. As seen in the critical success factor, UNIQLO dominates the Product Quality, Price Competitiveness, Management, Financial Position and Customer Loyalty. Despite of this, it seems that UNIQLO was lacking in advertising which was dominated by Giordano. In addition, UNIQLO also needs to consider their efforts in global expansion and market share in order to become successful in Hong Kong. Extended Marketing Mix 8Ps of Services Marketing Furthermore, since the UNIQLO as a brand concept be similar to or is associated with service stipulation, the 8Ps method adopted for service marketing may be competently espoused for its advertising. The 8Ps are: * Product This refers to the stuff or services to be offered by the company. In the case of UNIQLO, their products and services are mostly related to clothing and fashion, thus the need for constant review should be bear in mind in order to meet the changing customer expectations. * Place In UNIQLO, the place in which this product was manufactured and distributed was somewhat accessible to both suppliers and customers. Actually, UNIQLO are considering the issue regarding product availabily at the most convenient places for the target market, i.e., current and prospective clients. * Price In terms of price, UNIQLO produce were priced competitively. * Promotion UNIQLOs most effective ways to communicate to the various target groups to stimulate greater awareness, interest and patronage are somewhat good but not exceptional. UNIQLO are now using TV advertisement, Internet marketing, and billboard advertising. * Physical Evidence In terms of presentation, UNIQLOs products are exceptional. In addition to these, the services offered by the company were also outstanding. As seen in their shops UNIQLO are known with their well-dressed staff/consultants, logos on office doors/ business cetres, letter heads, brochures, complimentary cards, consultancy reports, etc. * Process With regrds to the process, the business of UNIQLO are well management in which makes their business system flawless and customer complaints are easily handled. * People When it comes to people, UNIQLO chooses the best suitable person needed by the company. This means that UNIQLO expertly indentify the capabilities of a person that will reflect the value of UNIQLO products and services. * Promise UNIQLO with their consultants are delivering their promises. In terms of quality of products and services, UNIQLO are giving it to their customers at utmost quality. * Public Relations UNIQLO stakeholders carefully identify the various publics that can impact on UNIQLO to which PR communications can be directed. Such publics include individual consultants, clients, big practices, small practices, other related professional associations, relevant agencies of the United Nations, financial institutions, etc. Developing the Concept of Servicescape and Blueprinting Servicescape- Servicescape is a concept that was developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place. If you were to try to describe the differences a customer encountered when entering a branch of say like McDonalds compared with a small family restaurant, the concept of servicescapes may prove useful. Booms and Bitner defined a servicescape as the environment in which the service is assembled and in which the seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service (Booms and Bitner, 1981, p. 36). Servicescape may be likened to landscape. It includes facilities exterior (landscape, exterior design, signage, parking, surrounding environment) and facilities interior (interior design decor, equipment, signage, layout, air quality, temperature and ambiance). Servicescape along with other tangibles like business cards, stationary, billing statements, reports, employee dress, uniforms, brochures, web pages and virtual servicescape forms the Physical Evidence in marketing of services. Servicescape is not defined as above. The definition above is the definition for physical evidence. Physical evidence consist of servicescape combined with the tangible elements, so servicescape is a part of physical evidence. Blueprinting Service blueprinting was initially introduced as a process control technique for services that offered several advantages: it was more precise than verbal definitions; it could help solve problems preemptively; and it was able to identify failure points in a service operation.24 Just as firms have evolved to become more customer-focused, so has service blueprinting. One early adaptation was the clarification of service blueprinting as a process for plotting the customer process against organizational structure.25 Service blueprinting was further developed to distinguish between onstage and backstage activities. These key components still form the basis of the technique and its most important feature, that of illuminating the customers role in the service process.26 In addition, it provides an overview so that employees and internal units can relate what they do to the entire, integrated service system. Blueprints also help to reinforce a customer-orientation among employees as well as clarify interfaces across departmental lines. Chapter 3. Research Methodology The aim of the study is to once again, seek the various sides of economic impact in London after winning the title to be the host of the 2012 summer Olympics. It is a big challenge for the hosting country to facilitate a mega event and the industry that is in the center of the issue is the tourism. The continuous development of an industry is possible if there are factors that can affect its growth. In the existence of the Olympic event in London, there should be an appropriate investigation that might lead in determining the economic impact of Summer Olympics. Along with the complexities defined in the countries of UK, London remains the center of attention because of the opportunity in hosting the prestigious Olympic Games. After the years of 1908 and 1948 in hosting the previous Olympics, London finally acquired the honor in hosting the mega event. Obviously, years can be evidence the world is changing and with that, London must be prepared on the various effects resulting to the Olympic Games. With the help of the appropriate method, the study can gain the chance in meeting the objectives and goals. Research Methods to be Used Since the study is concern regarding the empirical ground and current situations of Londons preparedness in the upcoming Olympics, the proposed primary method is through the use of surveys and interview. There are many types of primary research available based on the purpose of the researcher/s. The design of the method can create the accurate result and overview on the concern of the study. It is expected that survey methods are more efficient in terms of gathering the primary data therefore; it is utilized in the study. Through the form of questioning the people or groups, the study can gain the limited amount of information which is also useful in understanding the subjects point-of-views. On the other hand, the use of interview helps the research in providing the ideas of a small group similar to gathering their opinions. After the e